Since my move to Texas I’ve been working with Austin’s Feathers Boutique on many different levels including merchandising direction, social media, styling and brand strategy. For the last few months we have been working hard on their e-commerce website and giving it a different look. Alchemy Design created a new brand identity for them and we also produced an amazing editorial for the reveal of all of the changes. I created the style for the shoot incorporating pieces from co-owner Emily Hoover’s amazing closet as well as my personal collection and vintage items from the store. I’m very happy with how it turned out and I wanted to share it with you.
Photographer: Briana Purser
Model: Leslie Crow
Makeup & Hair: Ashley Rae Hancock