Aspire To Inspire

SEARCHING FOR SOUL: MEXICO CITY’S AVOCET JEWELRY

When I was in Mexico City in December, I was thrilled to find out that a local makers market was happening called La Lonja Mercantil which is Mexico City’s version of LA’s Echo Park Craft Fair or Parachute Market. I found some really great artists and met some amazing people while strolling through . One artisan in particular really caught my eye and I ended up coming home with several of her pieces of jewelry. Since then, I have brought her jewelry line to the states exclusively at Austin’s Feathers Boutique and am sharing her with you now.

Screen shot 2014 05 09 at 10.46.22 AM SEARCHING FOR SOUL: MEXICO CITYS AVOCET JEWELRY   The Sche Report / Margaret Sche

Created by Michelle Goni of Mexico City, Avocet Jewelry is a line of handcrafted jewelry that is inspired by relics and venerated objects. “It is a convergence of rituals, cultures and stories as portrayed int he form of jewelry.”

A Mexico City native, Michelle lived in Asheville, North Carolina for her studies in college then decided to return to her roots in 2011 to pursue studies in jewelry smithing. After finishing her courses in 2012, Michelle set her sights to developing a brand that reflected her unique multicultural upbringing. She sought to pay homage to the natural beauty of the Appalachian Mountains of rural North Carolina while appreciating the organized chaos of Mexico City and the indigenous cultures that impacted each so profoundly.

I just received Michelle’s latest collection for Avocet called “The Gilded Nile Collection”, and I am really loving the direction that she is taking. Her work is very special and extremely unique and with an over-saturated jewelry market, that is a hard thing to say these days. I believe Michelle has something very special in the detail and delicacy of her work. And the fact that she is also making jewelry for guys shows me that she is a smart lady as well.

Here are some images from her latest lookbook. Check out her website and follow her on instagram.

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All photos by Dylanne Lee

Using mostly sterling silver and 14k gold, all of Avocet’s pieces are designed and produced by Michelle in her Mexico City workshop, one block away from the Zocalo where Mexico’s story began…

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