Aspire To Inspire

RETAIL REVIEW: HOUSTON’S STASH CO

Back in October I shared with you one of my new Texas discoveries, Stash Co, and my visit out to the company’s production facility (The Stash Factory) within a 100 year old mattress factory in Sealy, Texas. The owner and creator, Cheryl Schulke, and I connected on so many similar ideas that day and we became fast friends. Most recently, I’ve become a part of the Stash creative family which has been such an inspiring collaborative process. To name Stash Co as a client of mine is a privilege and I feel thankful every day that our paths crossed last year. The Stash Family is one that I hope to always be a part of as they are as authentic and real as they come.

For the last month, I’ve been working with Stash Co on curating their new brick and mortar store in the West Ave Shopping Center in the heart of River Oaks, Houston. The store is a great showcase to represent the full Stash lifestyle with a very unique aesthetic that is certainly one of a kind. I have loved working on this project and the process of bringing together artists that I love and admire has been very inspiring to me.

STASH BUILDS. STASH COLLECTS. STASH LOVES. 

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The store is 85% built by Stash Co which focuses on their line of limited edition leather goods including aprons, travel bags, handbags, backpacks, accessories and small leather goods. Stash’s collection also focuses on re-purposing vintage textiles within their designs partnering them with leather and other Stash details.

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This Kayak pack is a one of a kind created with a Belgian mailbag and leather.

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This canvas and flag kayak pack and duffle were created using Stash Loves artist Dolan Geiman’s painted canvas and vintage American flags.

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Cheryl came up with the name of her company by using her nickname her father gave her, “Stash”, referencing her serious stock of vintage items and collectibles. Cheryl has been hitting the Round Top flea market for 22 years and has been collecting her “stash” since then. This store is a perfect venue to sell this prized collection of hers that she has been acquiring for so long. We pulled a bunch of stuff out of storage to set up this store and everything you see displayed is for sale as a part of the STASH COLLECTS category in the store as well as in the ecommerce site.

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STASH LOVES supporting artists with a similar ethos and process to their design and we pulled together some very exclusive artists to partner with Stash on this project. Stash loves Marfa and so do I so it was very important that we dug into our connections there in order to represent the West Texas town properly. The amazing scents of Marfa Brand Soaps, repurposed Topo Chico glassware, art by Michael Swearngin and a beautiful publication Collective Quarterly, which features the city of Marfa are a great representation of the West Texas lifestyle.

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Tumbleweeds from West Texas are used as display throughout the shop.

For people looking for a great looking hide to use as a rug, Stash sells from their stellar inventory of hides.

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A display of STASH COLLECTS objects including some of the many antlers that are used throughout the shop. In Texas, antlers are a perfect accessory to any home decor.

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Stash also carries Dr. J’s apothecary products that are made in Marfa (and up until now have only been sold in Marfa) featuring 3 amazing scents in the face spritz and the salt scrub which is probably the best and most fragrant scrub I have ever used. For candles, Stash Loves Lite + Cycle which is a new line from Los Angeles  made with pure essential oils (no compounds), vegetable waxes and a single cotton wick. No chemicals, pesticides, paraffin or synthetics. Made by hand in the USA just like all of the rest of the artists Stash loves. 

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A Stash Co Italian Croc embossed essentials case

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Re purposed Paint by Number paintings turned into postcards $5 each.

For accessories, we collected a small assortment of vintage jewelry to sell alongside Terlingua’s silversmith Paul Wiggins. You might remember me telling you about Paul and his work last year when I met him while on my road trip to Texas. Paul is a true artist and his silver work is so unique and so Stash. It took months for us to get Paul’s work into the store as it isn’t being carried anywhere in the world except for at Stash Co. The only other place you can find Paul’s work is if you happen to pass by him at the coffee shop in Terlingua Ghost town. That’s it. Talk about exclusivity. I am very thrilled to have made this partnership happen.

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Pieces from the Paul Wiggins collection

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Stash collection of vintage jewelry

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Stash’s collection of Itallian croc finish leather duffles

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This limited edition brown croc duffle is one of my favorite pieces in the store. So classic and elegant, a perfect weekend tote for man or woman.

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This bison backpack is another one of my favorite items in the store

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Another amazing collaboration I brought on for Stash is with one of my favorite artisans from Los Angeles, Sam Roberts LA, who sells vintage cowboy hats that he has re-purposed as well as one- of -a -kind jewelry and wares. Creator, John Dennis, is a highly sought after artist with accounts in Japan and in some of the best stores in the US including Reliquary and Love Adorned. Stash is happily the exclusive Texas stockist for his his collection of one of a kind goods. If you are in need of a really bad ass one of a kind hat, this is your guy. And get them while you can, nobody can seem to keep SamRobertsLA in stock and it’s not a simple process to get more. John and his wife make everything themselves by hand with whatever materials they happen upon that week.

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The Collective Quarterly and necklaces made from record vinyl

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A collection of goods from Canoe Austin, Sam Roberts LA and Stash Collects

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One of a kind antique coin necklaces by SamRobersLA

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Stash collects…belt buckles, knives and things.

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Bundles of alligator juniper

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This fixture holds a collection of Stash built one of a kind key chains and fabs for accessorizing. All were built using Cheryl’s stash of things from vintage mandalas to locker room keys and african tassels. They can be personalized by adding a selection of initial coins which make all of these really great gifts. Buy a leather “stash bag” as your gift bag and its a one stop shop!

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Exclusive for this store, Stash has built in other product categories into their collection such as these re-purposed key fabs and textile designs created from vintage textiles.

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A rack of clothing including leather/linen pieces by Austin’s Gail Chovan (I wrote about Gail last week), one of a kind patchwork dresses by SamRobertsLA and a few Stash huipils made with vintage textiles.

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A Stash re-purposed huipil

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Stash scarf

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A collection of Stash Minimalist totes, some created with vintage US postal service canvas.

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A collection of Stash built goods

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A re-purposed US military kayak pack sits with art by Michael Swearngin and a Pearl beer sign.

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Candles by Wild Well Supply in Los Angeles

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In the back corner of the shop sits the record player that keeps the vibes going during the day. Another Stash favorite, the Terra Fringe Crossbody, is displayed with a piece by Gail Chovan.

All of the wooden fixtures in the store are built by Stash as are the one of a kind leather club chairs below.

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For those of you in Texas, stopping into check out this store is a MUST DO. Tell your friends…your family…your neighbors and your hairdresser…spread the word folks! Shopping at a store like this is what its all about..supporting artists and hand crafted unique design will always make you feel better and will certainly have people wondering where you got that special something that nobody else has.

And for those of you not in Texas, have a look at the Stash Co website and you can buy almost all of the inventory thru this link.

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