Aspire To Inspire

BEATRICE VALENZUELA’S DEBUT FLAGSHIP STORE

While I was back in Los Angeles last month, Beatrice Valenzuela, a champion for the Echo Park creative community, opened her debut flagship store at 1547 Echo Park Ave.  Beatrice has been a part of the Echo Park community for ten years as a stylist and designer and is responsible for initiating the Echo Park Craft Fair which began the Los Angeles trend of a curated pop up featuring artisanal products from LA’s creative east side community.  Beatrice is known greatly for her eponymous line of shoes for men, women and children that take its inspiration from the traditional styles of her native country of Mexico. Beatrice is also known for her inspiring artistic style and genuine beauty that her smile radiates to everyone she encounters.

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The beautiful Beatrice shot by her friend Jeana Sohn

I first found out about Beatrice through her good friend Joanna Williams who also has a deep artistic connection to her Mexican heritage(check out her amazing online shop with treasures she has found from around the world). I’m a sucker for moccasins and Beatrice puts a modern twist on her shoes incorporating bright colors and sophisticated designs into a traditional craft.  Soon after discovering Beatrice, the Echo Park Craft Fair came about and I was amazed and inspired by the level of artisans from the community that she brought together.  Many of the artisans I already knew and was a major fan of, so seeing them together in one space was quite a treat and inspiring on so many levels.  What Beatrice has done for the creative east side community can be witnessed in the praise that her counterparts give her at the mere mention of her name. Beatrice is adored and highly respected in the Los Angeles scene and it is great to see her open a flagship store where she continues to support her creative community.

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Outside the shop on Echo Park Ave.

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Beatrice also creates and sells beautiful wall weavings

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A collection of her shoes on display including children’s sizes.

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In addition to selling her shoe collection, she carries an array of accessories by local artists including Kathleen Whitaker, Samantha Grisdale and Agnes Baddoo.  Her store is a lifestyle concept and incorporates handmade pottery from Elizabeth Gwimsey, Materia Lumina  and a range of table top from Pueblo artists including Talavera pottery.  She also carries local candle artisans Le Feu De Leau and natural beauty from Tata Harper. Children’s clothes by Los Angeles designer Carolina K and sconces and hardware by her talented husband Ramsey Conder round out the debut assortment.

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Bags by Samantha Grisdale and hardware by Beatrice’s husband, Ramsey Conder

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Samantha Grisdale bags

 

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Ramsey Conder sconces

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One of my favorites, Kathleen Whitaker

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Agnes Baddoo bags

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Artisanal pottery from Mexico

Everywhere you look there are traces of Beatrice’s Mexican heritage with her use of bright colors and traditional crafts. Expect the assortment to rotate continuously with Beatrice incorporating finds from her trips to Mexico City as well as exclusive artist collaborations within the community.  Her shop is a very happy place full of the beautiful energy that she radiates and the authenticity of her heritage. I highly recommend stopping in next time you are on the East side to experience the space and to pick up a pair of her coveted shoes.  I’ve been wanting a pair of the cobalt chinos for over a year now…they are on the top of my Christmas list!

Visit Beatrice’s shop at 1547 Echo Park Ave., Los Angeles.

Keep up with her beautiful and artistic world on her blog, her instagram feed and her pintrest page.

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Photo by Jeana Sohn

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