Aspire To Inspire

INTRODUCING COREY FOR SPRING 2013

Although it has been strange not being involved in NYFW this season, I am very excited about unveiling a project that I have been working on next week in New York for Coterie. My client, Corey Lynn Calter will show her new line, COREY, to buyers next week at market for the Spring 2013 season.  In an effort to stay ahead of the cultural curve, Corey decided to re-brand her 12 year eponymous line Corey Lynn Calter to allow herself a different approach to the current marketplace.  The re-brand comes with a fresh new creative perspective and a social media branding campaign that will grow  the personal connection that she has established with her clientele over the course of her career.  Along with the new line, Corey plans to partner and collaborate with artists and other designers to build a creative community and outlet for collaboration.  This new platform will give her new opportunities for creative ventures including the THISISCOREY.COM website that will launch to the public in January 2013.  The e-commerce website will include accessories, shoes and ideas that will compliment the collection each season and will sell exclusives from the artistic partnerships that she creates. There has been a lot leading up to executing this re-branding and it has been so exciting being a part of the process and I have learned so much from the experience thus far.

screen shot 2012 09 13 at 10 55 07 am INTRODUCING COREY FOR SPRING 2013   The Sche Report / Margaret Sche

The first part of this undertaking we completed last week with a branding photoshoot featuring actress and COREY muse, Nora Zehetner , as our model.  The Spring collection was inspired by Russian artist, Henry Darger, and Corey wanted to communicate that inspiration in the imagery.  Shot by photographer, Emily Ulmer, we chose Cedar Grove in Griffith Park as our location.  I borrowed jewelry from some of my favorite LA designers to complete the looks:  Annie Costello Brown, Gabriela Artigas and Kathryn Bentley as well as a new designer we found at Project Las Vegas, Adesso Jewelry from Santa Barbara.  Here are some of the shots I took in between styling looks.

img 5367 INTRODUCING COREY FOR SPRING 2013   The Sche Report / Margaret Sche

One of my favorite dresses in the collection

img 5369 INTRODUCING COREY FOR SPRING 2013   The Sche Report / Margaret Sche

All the jewelry worked so well together. The colored enamel bracelets & rings are by Dream Collective and the necklace is by ACB

 

img 5370 INTRODUCING COREY FOR SPRING 2013   The Sche Report / Margaret Sche

A view from the top

img 5372 INTRODUCING COREY FOR SPRING 2013   The Sche Report / Margaret Sche

Flora, Corey’s assistant in action

img 5373 INTRODUCING COREY FOR SPRING 2013   The Sche Report / Margaret Sche

Makeup artist David Rodriguez (@dzrod) and Corey adjusting Nora’s look

img 5374 INTRODUCING COREY FOR SPRING 2013   The Sche Report / Margaret Sche

The shoes are a collaboration between Corey and Seychelle’s

img 5375 INTRODUCING COREY FOR SPRING 2013   The Sche Report / Margaret Sche

Necklaces by Dream Collective and ACB

img 5380 INTRODUCING COREY FOR SPRING 2013   The Sche Report / Margaret Sche

img 5381 INTRODUCING COREY FOR SPRING 2013   The Sche Report / Margaret Sche

Love!

img 5384 INTRODUCING COREY FOR SPRING 2013   The Sche Report / Margaret Sche

One of my favorite shots of the day

img 5388 INTRODUCING COREY FOR SPRING 2013   The Sche Report / Margaret Sche

All the jewelry together!

img 5390 INTRODUCING COREY FOR SPRING 2013   The Sche Report / Margaret Sche

Horns by Alex & Lee

img 5392 INTRODUCING COREY FOR SPRING 2013   The Sche Report / Margaret Sche

The horns are a Darger reference

img 5395 INTRODUCING COREY FOR SPRING 2013   The Sche Report / Margaret Sche

We were all very happy with how the images turned out and the brand book that was put together to pass out next week looks absolutely amazing.  As soon as I get a copy I will share with you how the whole thing came together.  There was a lot of post production work that was needed to complete the idea.

After the Nora shoot, we had to do a formal lookbook showing all of the collection for the season.  Here are a few snapshots from instagram @theschereport.

img 5455 INTRODUCING COREY FOR SPRING 2013   The Sche Report / Margaret Scheimg 5454 INTRODUCING COREY FOR SPRING 2013   The Sche Report / Margaret Sche

The next task in this process is setting up the new booth at market to reflect the new brand.  Corey and I leave Sunday for NYC for the week, I’m excited to see how all the buyers respond to the re-brand! Stay tuned for more and follow all the developments via #thisiscorey.

1,423 Comments

    • theschereport

      Glad u are a fan! Stay tuned on twitter and Facebook by following the #thisiscorey hash tag. There will be lot of fun stuff to get her customers and loyal followers involved!

  1. Bint

    Regarding this part about Carr’s _The Shallows_ In any case, Carr’s book is admirably, swdgiahtfortarrly technodeterminist: mere interaction with the Internet rewires our brains and diminishes our capacity for important forms of thought. it’s not my fight, I’ve been very critical of that book, and Nick Carr does not need me to defend him. And yes, I know the politics, between you and him.However, just for the futility of it this is really quite a misreading of the Internet technodeterminist opposition, where I count myself. It’s conflated physical and political effects. For example (note positions deliberately exaggerated for effect):1) Automobile evangelist Automobiles subvert hierarchy, our world is being democratically disrupted at the touch of an engine. The mobility and personal linkage these new autos create will usher in a new era of freedom, against that old authoritarian legacy horse-bound society. 2) Automobile anti-determinist Governments and police can use automobiles too. The army can even buy heavy vehicles for suppressing rebellions .3) _The Cripples_ author Using automobiles turns everyone into cripples, since they no longer walk as much as they once did. Kids today, those spoiled brats who are driven everywhere, may eventually be unable to walk entirely .The argument of #3 (whether true or false) is not the sort of determinism at issue between #1 and #2.

Copyright © 2013 Margaret Sche / The Sche Report
All Rights Reserved.

Site by More & Co.