Aspire To Inspire

INTRODUCING OKURA ONLINE SHOP

Some of you might recall that I visited Tokyo last year and fell in love with the city.  I have been obsessed with Japan for such a long time and it was amazing to be able to go there and experience their culture.

I knew going there that Japan was highly influenced by the United States, but as I strolled thru the city of Tokyo and their clothing boutiques, I soon found out how much they are obsessed with California style.  I was mesmerized by the merchandising in some of the stores and their attention to detail.  I loved the way that they interpreted the California surf culture, and quite frankly, I think they do a better job at it than we do!

One of my favorite stores in Tokyo was called The Hollywood Ranch Market.

img 9465 INTRODUCING OKURA ONLINE SHOP   The Sche Report / Margaret Sche

This store had an amazing assortment of all things California:  surf tees, vintage denim, Native American jewelry, red/white/blue, and everything else you need to get the Cali/Japanese look.

img 9440 INTRODUCING OKURA ONLINE SHOP   The Sche Report / Margaret Sche

img 9458 INTRODUCING OKURA ONLINE SHOP   The Sche Report / Margaret Sche

img 9454 INTRODUCING OKURA ONLINE SHOP   The Sche Report / Margaret Sche

img 9453 INTRODUCING OKURA ONLINE SHOP   The Sche Report / Margaret Sche

img 9452 INTRODUCING OKURA ONLINE SHOP   The Sche Report / Margaret Sche

img 9448 INTRODUCING OKURA ONLINE SHOP   The Sche Report / Margaret Sche

img 9461 INTRODUCING OKURA ONLINE SHOP   The Sche Report / Margaret Sche

I loved the way the store was merchandised with stuff everywhere, but very thought out. The Japanese are so detail oriented and it really comes through in how they put together their stores.  This store is so fun and there is so much going on in every little corner to see, it took me forever to make my way through there.

img 9459 INTRODUCING OKURA ONLINE SHOP   The Sche Report / Margaret Sche

img 9445 INTRODUCING OKURA ONLINE SHOP   The Sche Report / Margaret Sche

img 9444 INTRODUCING OKURA ONLINE SHOP   The Sche Report / Margaret Sche

img 9443 INTRODUCING OKURA ONLINE SHOP   The Sche Report / Margaret Sche

img 9439 INTRODUCING OKURA ONLINE SHOP   The Sche Report / Margaret Sche

img 9462 INTRODUCING OKURA ONLINE SHOP   The Sche Report / Margaret Sche

We all know that the Japanese know how to do denim really well and I loved all of the vintage interpretations that I found in stores over there.  I love some denim patchwork, take a look at this amazing jacket and vest combo below!

img 9441 INTRODUCING OKURA ONLINE SHOP   The Sche Report / Margaret Sche

img 9457 INTRODUCING OKURA ONLINE SHOP   The Sche Report / Margaret Sche

I was so excited to get an email from the PR director of this store last week to let me know that they have opened a new online shop so we can now buy some of these awesome items online!! I took a moment to pick out some of my favorite things on the site that best represent this Jap/Cali look.

screen shot 2012 05 03 at 10 14 38 am INTRODUCING OKURA ONLINE SHOP   The Sche Report / Margaret Sche

White overalls $312

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Navy polka dot shirt $234

screen shot 2012 05 03 at 10 16 59 am INTRODUCING OKURA ONLINE SHOP   The Sche Report / Margaret Sche

My favorite socks ( I bought 3 pairs of these!) $20

screen shot 2012 05 03 at 10 20 11 am INTRODUCING OKURA ONLINE SHOP   The Sche Report / Margaret Sche

Amazing patchwork denim vest $1145

screen shot 2012 05 03 at 10 18 48 am INTRODUCING OKURA ONLINE SHOP   The Sche Report / Margaret Sche

Peace hand ring $101

When you have a moment, go and visit the OKURA ONLINE SHOP.  The mother company, Seilin, owns three shops in Tokyo: The Hollywood Ranch Market and Okura in the Daikanyama district and Blue Blue in Nakameguro.  The website offers international shipping and their original blog, “LIFE IS A JOURNEY”, has also moved to this site. They stock many items from all three stores in the shop from denim garments to trinkets and bandanas. Also check out their Facebook page for updates.  So excited that this market is becoming more global and we are now able to get the look overseas!

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