Aspire To Inspire

A TRIP UP THE COAST

I spent the weekend in Sea Ranch, California with my clients Lee and Greg of ALEX & LEE working on their new website that we are in the process of re-branding. I have become so close to these two and working with them is always full of laughter and inspiration.  Their place in Sea Ranch is such a great retreat and I always enjoy it so much.

 A TRIP UP THE COAST   The Sche Report / Margaret Sche

 A TRIP UP THE COAST   The Sche Report / Margaret Sche

 A TRIP UP THE COAST   The Sche Report / Margaret Sche

We also worked on some inspiration for their next collection.  It is always such a treat to dig through their studio and discover all the findings!

 A TRIP UP THE COAST   The Sche Report / Margaret Sche

 A TRIP UP THE COAST   The Sche Report / Margaret Sche

Lee is an artist in every sense of the word and he has made creations all over the house using found objects, pictures, plants and fabric.  Every time I go, there is something new for my eyes to behold.

 A TRIP UP THE COAST   The Sche Report / Margaret Sche

 A TRIP UP THE COAST   The Sche Report / Margaret Sche

I’ve never seen someone perfect the art of collage as much as Lee has.  This is their new bathroom in their studio that they just re-did…I guarantee it took Lee two days to decide where each piece was placed in here!

 A TRIP UP THE COAST   The Sche Report / Margaret Sche

Every artist needs a daily nap.  I snapped this one without his knowledge. icon smile A TRIP UP THE COAST   The Sche Report / Margaret Sche

Another reason I love to visit them is that I always get to pick out a new piece to borrow for awhile. I am in love with many of their vintage pieces from the early years and every time I visit I find a new heart-pounding favorite! Check out what I left with this time.

 A TRIP UP THE COAST   The Sche Report / Margaret Sche

Can't wait to wear this one during NYC Fashion Week!

 A TRIP UP THE COAST   The Sche Report / Margaret Sche

This is a very early piece...one of the first. I feel very connected to the brand when I wear these earlier pieces.

I also spent some time interviewing Lee so I can start a video log to help tell the history of the brand.  The stories and the life of this man…well, you just can’t imagine how colorful and interesting it all is.  And Lee loves to tell a story like nobody’s business! Here is a clip below with Lee talking about how ALEX & LEE first came about.

Stay tuned for more video stories to come…but in the meantime, what do you think of the new look of their website that will launch in February?  It was designed by famous San Francisco artist, Rex Ray.

img 0075 A TRIP UP THE COAST   The Sche Report / Margaret Sche

I also practiced my photography skills while I was there and produced their latest portrait.

 A TRIP UP THE COAST   The Sche Report / Margaret Sche

Artists Lee and Greg

So many more exciting things to come for this brand…stay tuned!

1,710 Comments

  1. keepfeelingjoanna

    i don’t even need to tell you how much i love this post!! so beautiful, all of it.

    and the new site looks like it will be way awesome – looking forward to the launch!

  2. Bria

    I’m so happy that someone is helping tell the history of this amazing brand and that Alex & Lee continues to create such beautiful designs!

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