Aspire To Inspire

CHINA IS CRAZY FOR COACH…..WHO KNEW??

We’ve been hearing about China’s buying power for several years now, but there is a lot that we haven’t known before about the specifics of their spending habits. We know it has become a superpower, we know that mega brands like Louis Vuitton and Gucci are mainstay fixtures, and we know that Chinese people LOVE to shop. But how they shop, and where they shop is very much a little known subject, all we know is they have a magnitude of money and this money is often spent on designer duds and status handbags.

Up until now, little was known about what brands and products the Chinese are drawn to. A recent article in WWD opened up this conversation by discussing an observation of a group of uber-rich Chinese tourists as they toured and shopped through America.

While the majority of the WWD article focused on telling us that some Chinese have tons of money and love to spend it on big ticketed items, it also provided some insight on what brands are popular with the Chinese and which are surprisingly not. Some luxury brands that are popular with the demographic are Louis Vuitton, Gucci, Armani, Ermengildo Zegna, Lancome, and surprisingly Coach. Meanwhile, other brands that we LOVE and COVET such as Celine, Balenciaga, Prada, and Ralph Lauren, are nearly unknown and uninteresting to this group of subjects.

The Sche Report believes it comes down to what these mega-brands are doing in regard to their marketing and brand-building overseas in China. One thing about developing a new market is that there are no clear cut strategies. Everything must be adaptive and ever changing.

For example, luxury brands, though currently focused on commercial appeal, could one day face much higher demands as high fashion publications such as Vogue China, Harpar’s Bazaar, Elle China, & GQ China continue to shape and reshape the Chinese fashion aesthetic. It will be important for brands to follow that development tightly and perhaps alter their regional retail merchandising accordingly. Success will depend highly on a balance between commercial success and fashion uniqueness. You have to expect that after more brands enter China, it will start to come down to real fashion credibility, and that makes it more important to establish a brand presence now while the market is still somewhat open.

The Chinese are as much of a celebrity driven culture as most of Americans are. Therefore, strategically creating Chinese style icons such as Liu Wen, Fan Bing Bing (an international blogger’s favorite) can undoubtedly raise the profile of more niche brands such as Marc Jacobs, Celine, Balenciaga, Elie Saab…etc. In addition, more brands are featuring Chinese models and celebrities at their shows: Vera Wang currently stars Shu Pei Qin for Spring, Liu Wen is confirmed to be in the Dolce & Gabbana Fall campaign, and Ming Xi walked in countless shows this past season. It is also important to show the Chinese market a willingness to align with their culture such as translating the brand into a Chinese name that phonetically resembles the Western version.

Press and strategic local marketing are also very important factors to consider when trying to win over this market. Recently, there have been a growing number of mega-event in China. Chanel and Dior have hosted elaborate shows for Resort and Pre-Fall in Shanghai. Prada replicated its Spring 2011 show a few months back and Phillip Lim made a triumphant heritage comeback in Beijing last year. Even DVF is getting on the bandwagon with her recent launch of a retail store as well as an art exhibit in Beijing.

And without a doubt, we know how important all forms of digital technology are to luring these super tech-savy consumers.  Last week, Burberry, the brand leader in interactive digital technology, held a hologram presentation of it’s Fall 2011 collection in front of thousands of people in Beijing.

1,856 Comments

  1. Celine 2011

    {
    {I have|I’ve} been {surfing|browsing} online more than {three|3|2|4} hours
    today, yet I never found any interesting article like yours.
    {It’s|It is} pretty worth enough for me. {In my opinion|Personally|In my view}, if all {webmasters|site owners|website
    owners|web owners} and bloggers made good content as you did, the {internet|net|web}
    will be {much more|a lot more} useful than ever before.|
    I {couldn’t|could not} {resist|refrain from} commenting.
    {Very well|Perfectly|Well|Exceptionally well} written!|
    {I will|I’ll} {right away|immediately} {take hold of|grab|clutch|grasp|seize|snatch}
    your {rss|rss feed} as I {can not|can’t} {in finding|find|to find} your {email|e-mail} subscription {link|hyperlink} or {newsletter|e-newsletter} service.
    Do {you have|you’ve} any? {Please|Kindly} {allow|permit|let} me {realize|recognize|understand|recognise|know} {so that|in order that}
    I {may just|may|could} subscribe. Thanks.|
    {It is|It’s} {appropriate|perfect|the best} time to make some plans for the future and {it is|it’s} time to
    be happy. {I have|I’ve} read this post and if
    I could I {want to|wish to|desire to} suggest you {few|some} interesting things or {advice|suggestions|tips}.
    {Perhaps|Maybe} you {could|can} write next articles referring to
    this article. I {want to|wish to|desire to} read {more|even more} things about
    it!|
    {It is|It’s} {appropriate|perfect|the best} time to make {a few|some} plans for {the future|the longer term|the long run} and
    {it is|it’s} time to be happy. {I have|I’ve} {read|learn} this {post|submit|publish|put up} and if I {may just|may|could} I {want to|wish to|desire to} {suggest|recommend|counsel}
    you {few|some} {interesting|fascinating|attention-grabbing} {things|issues} or
    {advice|suggestions|tips}. {Perhaps|Maybe} you {could|can} write {next|subsequent} articles {relating to|referring to|regarding} this article.
    I {want to|wish to|desire to} {read|learn} {more|even more} {things|issues} {approximately|about} it!|
    {I have|I’ve} been {surfing|browsing} {online|on-line} {more
    than|greater than} {three|3} hours {these
    days|nowadays|today|lately|as of late}, {yet|but} I {never|by no means} {found|discovered} any {interesting|fascinating|attention-grabbing}
    article like yours. {It’s|It is} {lovely|pretty|beautiful} {worth|value|price} {enough|sufficient} for me.
    {In my opinion|Personally|In my view}, if all {webmasters|site owners|website owners|web owners} and bloggers made {just right|good|excellent} {content|content material} as
    {you did|you probably did}, the {internet|net|web} {will be|shall be|might
    be|will probably be|can be|will likely be} {much more|a lot more} {useful|helpful}
    than ever before.|
    Ahaa, its {nice|pleasant|good|fastidious} {discussion|conversation|dialogue} {regarding|concerning|about|on the topic of} this {article|post|piece of writing|paragraph} {here|at this place} at this {blog|weblog|webpage|website|web site}, I have read all that, so {now|at this time} me also commenting
    {here|at this place}.|
    I am sure this {article|post|piece of writing|paragraph} has
    touched all the internet {users|people|viewers|visitors}, its really really {nice|pleasant|good|fastidious} {article|post|piece of writing|paragraph} on building up new {blog|weblog|webpage|website|web
    site}.|
    Wow, this {article|post|piece of writing|paragraph} is {nice|pleasant|good|fastidious},
    my {sister|younger sister} is analyzing {such|these|these kinds of} things, {so|thus|therefore} I am going to {tell|inform|let know|convey} her.|
    {Saved as a favorite|bookmarked!!}, {I really like|I like|I love} {your blog|your site|your web site|your website}!|
    Way cool! Some {very|extremely} valid points! I appreciate you
    {writing this|penning this} {article|post|write-up} {and the|and also the|plus the} rest of the {site is|website is} {also
    very|extremely|very|also really|really} good.|
    Hi, {I do believe|I do think} {this is an excellent|this is a great} {blog|website|web site|site}.
    I stumbledupon it ;) {I will|I am going to|I’m going to|I may} {come back|return|revisit} {once again|yet again} {since I|since i have}
    {bookmarked|book marked|book-marked|saved as a favorite} it.
    Money and freedom {is the best|is the greatest} way to change, may you be
    rich and continue to {help|guide} {other people|others}.|
    Woah! I’m really {loving|enjoying|digging} the
    template/theme of this {site|website|blog}.
    It’s simple, yet effective. A lot of times it’s {very hard|very difficult|challenging|tough|difficult|hard} to get that “perfect balance” between {superb usability|user
    friendliness|usability} and {visual appearance|visual appeal|appearance}.
    I must say {that you’ve|you have|you’ve} done a {awesome|amazing|very good|superb|fantastic|excellent|great} job with this.
    {In addition|Additionally|Also}, the blog loads {very|extremely|super} {fast|quick} for me on {Safari|Internet explorer|Chrome|Opera|Firefox}.
    {Superb|Exceptional|Outstanding|Excellent} Blog!|
    These are {really|actually|in fact|truly|genuinely} {great|enormous|impressive|wonderful|fantastic} ideas in {regarding|concerning|about|on the topic
    of} blogging. You have touched some {nice|pleasant|good|fastidious}
    {points|factors|things} here. Any way keep up wrinting.|
    {I love|I really like|I enjoy|I like|Everyone loves}
    what you guys {are|are usually|tend to be} up too.
    {This sort of|This type of|Such|This kind of} clever work and {exposure|coverage|reporting}!

    Keep up the {superb|terrific|very good|great|good|awesome|fantastic|excellent|amazing|wonderful} works guys I’ve {incorporated||added|included} you
    guys to {|my|our||my personal|my own} blogroll.|
    {Howdy|Hi there|Hey there|Hi|Hello|Hey}! Someone in my {Myspace|Facebook} group shared this {site|website} with us so I came to {give it a look|look it over|take a
    look|check it out}. I’m definitely {enjoying|loving}
    the information. I’m {book-marking|bookmarking} and will be tweeting this to my
    followers! {Terrific|Wonderful|Great|Fantastic|Outstanding|Exceptional|Superb|Excellent} blog and {wonderful|terrific|brilliant|amazing|great|excellent|fantastic|outstanding|superb} {style and design|design and style|design}.|
    {I love|I really like|I enjoy|I like|Everyone loves} what you guys {are|are usually|tend to
    be} up too. {This sort of|This type of|Such|This
    kind of} clever work and {exposure|coverage|reporting}!
    Keep up the {superb|terrific|very good|great|good|awesome|fantastic|excellent|amazing|wonderful} works guys I’ve {incorporated|added|included} you guys
    to {|my|our|my personal|my own} blogroll.|
    {Howdy|Hi there|Hey there|Hi|Hello|Hey} would you
    mind {stating|sharing} which blog platform you’re {working with|using}?

    I’m {looking|planning|going} to start my own blog {in the near future|soon} but I’m having a {tough|difficult|hard}
    time {making a decision|selecting|choosing|deciding} between BlogEngine/Wordpress/B2evolution and Drupal.
    The reason I ask is because your {design and style|design|layout} seems different then most
    blogs and I’m looking for something {completely unique|unique}.
    P.S {My apologies|Apologies|Sorry} for {getting|being} off-topic but
    I had to ask!|
    {Howdy|Hi there|Hi|Hey there|Hello|Hey} would you mind letting me
    know which {webhost|hosting company|web host} you’re {utilizing|working with|using}?
    I’ve loaded your blog in 3 {completely different|different} {internet browsers|web browsers|browsers} and I must say
    this blog loads a lot {quicker|faster} then most. Can
    you {suggest|recommend} a good {internet hosting|web hosting|hosting} provider at a
    {honest|reasonable|fair} price? {Thanks a lot|Kudos|Cheers|Thank you|Many thanks|Thanks}, I appreciate it!|
    {I love|I really like|I like|Everyone loves} it {when people|when individuals|when
    folks|whenever people} {come together|get together} and share {opinions|thoughts|views|ideas}.

    Great {blog|website|site}, {keep it up|continue
    the good work|stick with it}!|
    Thank you for the {auspicious|good} writeup. It
    in fact was a amusement account it. Look advanced to {far|more} added agreeable from you!

    {By the way|However}, how {can|could} we
    communicate?|
    {Howdy|Hi there|Hey there|Hello|Hey} just wanted to
    give you a quick heads up. The {text|words} in your {content|post|article} seem to be running off the screen in {Ie|Internet
    explorer|Chrome|Firefox|Safari|Opera}. I’m not sure if this is a {format|formatting}
    issue or something to do with {web browser|internet browser|browser} compatibility
    but I {thought|figured} I’d post to let you know. The
    {style and design|design and style|layout|design} look
    great though! Hope you get the {problem|issue} {solved|resolved|fixed} soon.
    {Kudos|Cheers|Many thanks|Thanks}|
    This is a topic {that is|that’s|which is} {close to|near to} my
    heart… {Cheers|Many thanks|Best wishes|Take care|Thank you}!
    {Where|Exactly where} are your contact details though?|
    It’s very {easy|simple|trouble-free|straightforward|effortless} to find out any {topic|matter} on {net|web} as compared
    to {books|textbooks}, as I found this {article|post|piece of writing|paragraph} at this
    {website|web site|site|web page}.|
    Does your {site|website|blog} have a contact page? I’m having
    {a tough time|problems|trouble} locating it but, I’d like to {send|shoot} you an {e-mail|email}.

    I’ve got some {creative ideas|recommendations|suggestions|ideas} for your blog you might be interested
    in hearing. Either way, great {site|website|blog}
    and I look forward to seeing it {develop|improve|expand|grow} over time.|
    {Hola|Hey there|Hi|Hello|Greetings}! I’ve been {following|reading}
    your {site|web site|website|weblog|blog} for {a long time|a while|some time} now and
    finally got the {bravery|courage} to go ahead and give you
    a shout out from {New Caney|Kingwood|Huffman|Porter|Houston|Dallas|Austin|Lubbock|Humble|Atascocita} {Tx|Texas}!
    Just wanted to {tell you|mention|say} keep up the {fantastic|excellent|great|good} {job|work}!|
    Greetings from {Idaho|Carolina|Ohio|Colorado|Florida|Los angeles|California}!
    I’m {bored to tears|bored to death|bored} at work
    so I decided to {check out|browse} your {site|website|blog} on my iphone during lunch break.
    I {enjoy|really like|love} the {knowledge|info|information} you {present|provide} here and can’t wait to take a look
    when I get home. I’m {shocked|amazed|surprised} at how {quick|fast} your blog loaded
    on my {mobile|cell phone|phone} .. I’m not even using WIFI,
    just 3G .. {Anyhow|Anyways}, {awesome|amazing|very good|superb|good|wonderful|fantastic|excellent|great} {site|blog}!|
    Its {like you|such as you} {read|learn} my {mind|thoughts}!

    You {seem|appear} {to understand|to know|to grasp}
    {so much|a lot} {approximately|about} this, {like you|such as you} wrote the {book|e-book|guide|ebook|e book} in it or something.
    {I think|I feel|I believe} {that you|that you simply|that you just} {could|can} do with {some|a few} {%|p.c.|percent} to {force|pressure|drive|power} the message {house|home} {a bit|a little bit}, {however|but} {other than|instead of} that, {this is|that is} {great|wonderful|fantastic|magnificent|excellent} blog.
    {A great|An excellent|A fantastic} read. {I’ll|I will} {definitely|certainly}
    be back.|
    I visited {multiple|many|several|various} {websites|sites|web
    sites|web pages|blogs} {but|except|however} the audio
    {quality|feature} for audio songs {current|present|existing} at this {website|web site|site|web page}
    is {really|actually|in fact|truly|genuinely} {marvelous|wonderful|excellent|fabulous|superb}.|
    {Howdy|Hi there|Hi|Hello}, i read your blog {occasionally|from time to
    time} and i own a similar one and i was just {wondering|curious} if
    you get a lot of spam {comments|responses|feedback|remarks}?

    If so how do you {prevent|reduce|stop|protect against} it, any plugin
    or anything you can {advise|suggest|recommend}?
    I get so much lately it’s driving me {mad|insane|crazy} so any {assistance|help|support} is very
    much appreciated.|
    Greetings! {Very helpful|Very useful} advice {within this|in this particular} {article|post}!
    {It is the|It’s the} little changes {that make|which will make|that produce|that will make}
    {the biggest|the largest|the greatest|the most
    important|the most significant} changes. {Thanks a
    lot|Thanks|Many thanks} for sharing!|
    {I really|I truly|I seriously|I absolutely} love {your blog|your site|your website}..
    {Very nice|Excellent|Pleasant|Great} colors & theme.
    Did you {create|develop|make|build} {this website|this site|this web site|this amazing site} yourself?
    Please reply back as I’m {looking to|trying to|planning to|wanting to|hoping to|attempting to} create {my own|my very own|my own personal} {blog|website|site} and {would like to|want to|would love to} {know|learn|find out} where you got
    this from or {what the|exactly what the|just what the} theme {is called|is named}.
    {Thanks|Many thanks|Thank you|Cheers|Appreciate it|Kudos}!|
    {Hi there|Hello there|Howdy}! This {post|article|blog post} {couldn’t|could not} be
    written {any better|much better}! {Reading through|Looking at|Going through|Looking through} this {post|article}
    reminds me of my previous roommate! He {always|constantly|continually} kept
    {talking about|preaching about} this. {I will|I’ll|I am going
    to|I most certainly will} {forward|send} {this article|this
    information|this post} to him. {Pretty sure|Fairly certain} {he will|he’ll|he’s
    going to} {have a good|have a very good|have a great} read.

    {Thank you for|Thanks for|Many thanks for|I appreciate you for} sharing!|
    {Wow|Whoa|Incredible|Amazing}! This blog looks {exactly|just} like my old one!
    It’s on a {completely|entirely|totally} different {topic|subject} but it has pretty much the same {layout|page layout} and design.
    {Excellent|Wonderful|Great|Outstanding|Superb} choice
    of colors!|
    {There is|There’s} {definately|certainly} {a lot to|a great deal to} {know about|learn about|find out about} this {subject|topic|issue}.
    {I like|I love|I really like} {all the|all of the} points {you
    made|you’ve made|you have made}.|
    {You made|You’ve made|You have made} some {decent|good|really good} points there.
    I {looked|checked} {on the internet|on the web|on the net} {for more info|for more information|to find out more|to learn more|for additional information} about the issue
    and found {most individuals|most people} will go along with your views
    on {this website|this site|this web site}.|
    {Hi|Hello|Hi there|What’s up}, I {log on to|check|read} your {new
    stuff|blogs|blog} {regularly|like every week|daily|on a regular basis}.
    Your {story-telling|writing|humoristic} style is {awesome|witty},
    keep {doing what you’re doing|up the good work|it
    up}!|
    I {simply|just} {could not|couldn’t} {leave|depart|go away} your {site|web site|website} {prior to|before} suggesting
    that I {really|extremely|actually} {enjoyed|loved} {the standard|the usual} {information|info} {a person|an individual} {supply|provide} {for your|on your|in your|to your} {visitors|guests}?
    Is {going to|gonna} be {back|again} {frequently|regularly|incessantly|steadily|ceaselessly|often|continuously}
    {in order to|to} {check up on|check out|inspect|investigate cross-check} new posts|
    {I wanted|I needed|I want to|I need to} to thank you for this {great|excellent|fantastic|wonderful|good|very good} read!!

    I {definitely|certainly|absolutely} {enjoyed|loved} every
    {little bit of|bit of} it. {I have|I’ve got|I have got} you {bookmarked|book marked|book-marked|saved as
    a favorite} {to check out|to look at} new {stuff you|things you} post…|
    {Hi|Hello|Hi there|What’s up}, just wanted to {mention|say|tell you}, I {enjoyed|liked|loved} this {article|post|blog post}.
    It was {inspiring|funny|practical|helpful}. Keep on posting!|
    I {{leave|drop|{write|create}} a {comment|leave a response}|drop
    a {comment|leave a response}|{comment|leave
    a response}} {each time|when|whenever} I {appreciate|like|especially enjoy} a {post|article}
    on a {site|{blog|website}|site|website} or {I have|if I
    have} something to {add|contribute|valuable to contribute} {to the discussion|to the conversation}.
    {It is|Usually it is|Usually it’s|It’s} {a result of|triggered by|caused by} the {passion|fire|sincerness} {communicated|displayed} in the {post|article}
    I {read|looked at|browsed}. And {on|after} this {post|article} CHINA IS CRAZY FOR COACH

Copyright © 2013 Margaret Sche / The Sche Report
All Rights Reserved.

Site by More & Co.