Aspire To Inspire


The denim market has been over-saturated for quite sometime now, and designers and retailers have been looking for a new take on an old classic.  With the trends leaning towards the 1970′s and Utilitarian Minimalism, it was no surprise to see raw chambray like denim re-introduced on the runways for Spring.  The lightweight denim serves well for suiting, full trousers and jackets (all taken from the 70′s), as well as Utilitarian A-line shaped tunics and boxy jackets.  Some of the best collections from Spring featured this refreshing take on the classic including Celine, Stella McCartney and Dries Van Noten.  Several other designers showed variations on the theme interpreted into their own design aesthetics.

denim 1 SPRING/SUMMER 2011 TOP 10 TRENDS:  #7 UTILITARIAN DENIM   The Sche Report / Margaret Sche

Denim from the Spring 2011 runways of Stella McCartney, Dries Van Noten, Derek Lam, Celine and Akris

When shopping or developing this trend, focus on key items that will be versatile within the spring wardrobe.  The denim full leg trouser was perfected at Dries Van Noten with his slouchy oversized version.  Derek Lam replicated the perfect high-waisted full-leg trouser and Celine wasn’t too far behind. The denim trouser will take the front seat on this trend, leading most retailers to push this item for the Spring season.


 SPRING/SUMMER 2011 TOP 10 TRENDS:  #7 UTILITARIAN DENIM   The Sche Report / Margaret Sche

Cropped trouser by Margaret Howell

The second choice would be a boxy oversized blazer in this fabrication.  Stella showed hers using traditional light-washed denim with snaps and oversized shoulders.  Akris featured denim suiting pairing blazers with shorts and with full trousers.  You can be sure that there will be many versions of the denim blazer out there come 2011, and if they are paired with shorts, even better!  Our favorite blazer is seen below:

 SPRING/SUMMER 2011 TOP 10 TRENDS:  #7 UTILITARIAN DENIM   The Sche Report / Margaret Sche

For the trendsetters out there, we recommend scouring the vintage/thrift stores searching for a pair of worn out denim from the 1970′s.  These days finding a good pair of vintage jeans is a bit like finding a needle in a haystack, but you still have a few months until Spring rolls around….Happy Hunting!


  1. keepfeelingjoanna

    This is a great look – so refreshing and modern and love that it can be dressed up or down. I’m all about those Margaret Howell cropped trousers.

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