“I STARTED IMAGINING CLOTHES THE SAME WAY I STARTED CREATING IMAGES: WITH A SENSE OF CURIOSITY AND INNOCENCE DRIVEN BY MY NO-BACKGROUND BACKGROUND. NO SCHOOL. NO TEACHERS. NO TELLY. NO BOUNDARIES. NO FORMATTING. I LIKE THE IDEA OF A WORLD THAT WE COULD LIVE AND SHAPE BY OURSELVES, ONLY BY OBSERVING. EACH OUR OWN. MY CLOTHES HAVE ERUPTED FROM THIS WORLD OF MINE. THEY ARE ASEXUAL, ASEASONAL, THEY COME FROM NO PLACE, NO TIME, NO TRADITION, YET THEY COULD BE HOME ANYWHERE, ANYTIME. THEY EXUDE A SENSE OF DISCREET CHIC, THE ESSENCE OF TIMELESS STYLE, DRAWN ON A MONOCHROMATIC AND GRAPHICAL CANVAS. PALETTE OF BLACKS, TOUCHES OF PURE WHITES AND INTENSE GRAYS. SOPHISTICATED UNISEX MODERN CLASSICS FOR ANTI-CONFORMIST INDIVIDUALS.” – Rad Hourani
Fashion has always been about the future, it is a machine driven by the anticipation of what’s new. At the forefront of the industry is a group of designers whom we like to label “avant-garde”. The word itself is French, meaning before the masses (the term originally depicts the group of soldiers at the forefront of an army). And likewise, there is a group of designers who stand a few steps ahead of the industry in terms of innovation and originality; one such pioneer is the Champion of unisex dressing – Rad Hourani.
Known for couture-like experimental clothing, Hourani presented the new installation of his aseaonal unisex line Rad by Rad Hourani yesterday in NYC. The Canadian born designer grew up in multiple parts of the world and his background of no background heavily influences his design philosophy. The result is clothes that can be worn by anyone, any sex, at any location, and at anytime. Monday’s presentation was once again full of clothes foregoing seasonal limits and quoting our editor Margaret Sche, it was simply RAD.
The “Matrix” invoking collection heavily in black has an air of futuristic coolness while remaining luxurious in texture and presentation. Besides being fully unisex, each garment can be worn multiple ways with the help of clever zipper placements and the wearer’s imagination. Jackets can be worn fitted or loose, and detachable sleeves can be worn as belts or collars. Consisting of only 10 garments, the presentation consists of 30 men’s and women’s looks. While other labels are producing 4 to 5 collections yearly to supply the men’s and women’s market, the idea that 10 garments can do the same is truly opening a new discussion in the topic of sustainability. And staying true to being avant-garde, Rad Hourani continues to challenge how we perceive fashion, style, and gender.
To add onto that, following closely with Burberry’s direct to sales approach, the brand has made the full collection available for purchase in stores and online immediately following the presentation. You can view and purchase the items on www.radhourani.com (though most of the collection is already sold-out and customers are welcomed to place pre-order, which will be shipped March 1st, 2011.).