As the market continues to be challenged, Fashion houses are looking at new ways to tell their story and to reach a wider audience. In the past, Accessory companies have been limited in their marketing strategies focusing on advertising alone to gain market share. This past season, one Accessory house decided to try another avenue to showcase their vision.
Under the artistic direction of Veronique Branquinho, DELVAUX presented its latest handbag collection in the form of a runway show. For her first collection as artistic director, Veronique Branquinho has “lent a calculated direction to the house of Delvaux, channeling the best of their well established resources into a coherent, understandable and covetable collection of leathergoods – reviving the ageing house for the 21st century with a feminine and contemporary take on their timeless products.”
In a beautiful hotel in Paris with giant chandeliers and wood paneling, the ladylike bags were carried by models wearing men’s tailored blazers and black tights to showcase their timeless style.
The models wore classic tailoring crafted in collaboration with Belgian tailors Maison Scabal, for a special project entitled Nº12 by Scabal & Delvaux. Delvaux scarves, belts and bracelets were also in the mix to round out the collection’s focus.
The idea of a handbag company producing a fashion show is quite inspiring and the reason why I wanted to write about them. As I promised to always look to the future of the fashion business, I can’t help but wonder if more Accessory companies will be investing in runway presentations. I think it is genius and love how they styled the show to go along with the clean lines of the bags. Each look represented a slightly different version of a blank canvas of classicism allowing the editor to focus entirely on the luxury heritage of the brand.
Delvaux is a 180-year-old Belgian leather goods giant likened to be the equivalent of France’s Hermes. Founded in 1829 in Brussels, Delvaux is the oldest fine leather luxury goods company in the world. At the top of the luxury business, the company has remained family owned to protect its quality and exclusivity and to deliver the ultimate luxury experience to its customers.
Besides its core products for men and women(handbags, bags and briefcases), Delvaux also offers a range of accessories such as belts, beauty cases, gloves, ties, jewellery, scarves and accessories for home and office.
Creativity has always been very important at Delvaux. Although Branquinho has only been there for a short while, the company has a long tradition of working with other creative talents over the last 60 years to continue its tradition of innovation. This is a company that stands strong with its heritage but relies steadily on innovation and newness to drive it into the future.
As the first company to introduce a “seasonal” handbag collection in 1938, Delvaux has created more than 2,500 models that are a part of their archives. They offer bespoke and personalized products including individual numbering and signature by the head craftsmen showcasing their true exclusivity.
Delvaux has 3 flagship stores in Belgium and also has a retail presence in Japan and Russia. The House’s future growth plans include expansion into Europe, Asia, the Middle East and the United States. A selection of their products are offered online through the Delvaux e-shop.
Watch the entire show online here.
History + Innovation = Longevity